Summer of Sport at Regents Place July 2014

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Client Entertaining Event

The Brief

Our client was running a ‘Summer of Sport’ marketing campaign and this event was to serve as the highlight of the campaign. The brief was to create a VIP Brazilian themed outdoor event to screen the World Cup England vs Uruguay match.

The Venue

The chosen ‘venue’ was Regents Place Plaza in Euston, this outdoor public space serves as an outdoor area for those who work and live near to the campus.

The Event

This event was the first large scale private event in Regents Place Plaza and as it was in a public outdoor space there were various regulations to comply with and health and safety documents to be approved by the council. After numerous risk and method statements the event was approved by the council and estate managers and the build commenced.

As the event was outside in a public space everything needed to be brought in, we had one day to install a large stretch tent, picket fencing, LED branded bars, furniture, lighting and sound, giant plasma screens with Sky connection, temporary kitchen, generators and finally luxury loos!

The event welcomed 300 guests who were greeted with various Brazilian cocktails and Brazilian drummers. Before the big match kicked off delicious bowl food was served and guests could wander to enjoy various entertainment of; football tricksters, massage therapists, flaring cocktail barmen and Brazilian dancers.

When the match started all eyes were on the giant screen, at half time when the match was not going in England’s favour the Brazilian dancers and drummers came back to perform a short show to uplift everyone’s spirits before the second half.

Once the game had ended and the evening sky grew dark guests stayed into the night and enjoyed the summers evening under the beautiful p-lights of the stretch tent.


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