Summer of Sport at Regents Place
Our client was running a ‘Summer of Sport’ marketing campaign and this event was to serve as the highlight of the campaign. The brief was to create a VIP Brazilian themed outdoor event to screen the World Cup England vs Uruguay match.
The chosen ‘venue’ was Regents Place Plaza in Euston, this outdoor public space serves as an outdoor area for those who work and live near to the campus.
How we added value
The Uptown team managed every aspect of the event, continually keeping the client’s requests and ideas in mind. We added enhanced surround sound and large projector screens showing 1920s content to keep everyone engaged in the theme at all times, this was the main goal for the client. Having our event team on site at the event managing all aspects, from catering to entertainment it allowed the client to relax and enjoy their evening.