As part of the World Travel Market (a global event for the travel industry hosted annually in London), the Embassy of the Philippines wanted to host an event to promote and celebrate the beautiful Asian Island as an idyllic tourist destination, all the while ensuring their guests had a thoroughly enjoyable evening.
They chose the iconic Gherkin building as their venue and with Uptown’s help, transformed it into a little piece of the Philippines right here, in London. The top of the Gherkin is split into two sections; floor 39 was host to a large, bespoke ‘paparazzi’ wall plastered with the ‘Visit the Philippines again 2016’ logo for those all-important photo opportunities, along with two plasma screens rolling promotional videos of stunning Filipino scenery and activities to partake in whilst on the island. There were interview ‘booths’ for television and radio press releases and an interactive photo station which included a large backdrop of a Filipino landscape and some beach-themed props. The idea was for guests to take photographs replicating a holiday in the Philippines, to then upload to social media tagging ‘Visit the Philippines again 2016’ to promote the campaign whilst also entering themselves into a competition to win a holiday. Level 40, the peaked roof of the building, was transformed into a nightclub-esque party, with a bespoke stage, DJ booth and an impressive 4m by 2m LED video wall positioned behind the stage.
After guests had mingled on level 39, taken some photos and nibbled on some canapés, the event moved up to level 40 where the party commenced! A support act kicked off the evening with a chilled Indie sound, followed by a live violinist, who fabulously played over a club track – she certainly got everyone dancing! Then, internationally famous Apl.de.Ap from The Black Eyed Peas took to the stage where he performed a lively set including “Where is the Love”, “I’ve got a Feeling” and “It’s more fun in the Philippines” – a song which was written and produced especially for the campaign. Having captivated his audience, he became the DJ for the evening and really got the party going, aided perfectly by tropical footage on the video wall, dramatic lighting and 360 degree views of London.